'80s VS '90s: Which Decade Was Better?
Things from the past: what they wore in the 80s and 90s
Now none of the passers-by will be surprised if you go out in sportswear. Most of them will not even think that in this form you probably go to a fitness center. Sneakers, leggings, sweatshirts and sweatshirts have long become attributes of everyday style. The fact is that in the last century, sports have ceased to be considered exclusively a matter of professional athletes and made available to everyone. Here's how it influenced the modern fashion industry.
The cult of a beautiful body: how did fitness become a universal hobby?
In the middle of the 20th century, people began to be more interested in their own physical form. Then an interest in bodybuilding, in other words, bodybuilding, arose in the world. Due to the increased popularity of the direction, the first rocking chairs for strength training began to open, in which later many men worked on different muscle groups, equal to Arnold Schwarzenegger.
However, not every woman was ready to devote herself to bodybuilding and go to basement hall. Therefore, in parallel with strength training, aerobics developed. For the first time the term sounded in the 1960s in America from the lips of Dr. Kenneth Cooper. Aerobics has been positioned as a general exercise to prevent disease and maintain good physical shape.
Due to its availability, the fitness direction began to gain momentum. In the 70s, music and dance moves were added to the usual exercises, and in the 80s, the training began to be broadcast on television and sold on video cassettes. Aerobics was promoted by such stars as Judy Sheppard Misset, Cher and Heather Locklear. And the most recognizable face of the fitness trend was actress Jane Fonda.
By 1990, home fitness as a whole had become a cult trend. Every morning, thousands of women stood in front of television screens and followed the movements of the coaches. One of the most popular was Jake Steinfeld's Body by Jake program, in which he talked about effective exercises with minimal equipment.
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What was fashionable to wear in the 80s?
To work out in a rocking chair or do fitness at home, you need a special uniform. And if male bodybuilders, in general, did not bother with their appearance and trained in shorts and with a naked torsothen it turned out differently with women's clothing. Because of aerobics, bright leggings, colored gymnastics suits and leotards, multi-colored windbreakers and sweats have become popular. Also in the heyday of home workouts, there was a boom in bicycles.
Due to the craze fitness brand items Nike, adidas, Reebok and Puma have become more in demand than ever. They not only went in for sports, but also went out into the street - for greater convenience. And in the winter season, every self-respecting fashionista wore a puffy jacket or a full-fledged ski suit. Most of all they loved bright models and a silver metallic coating.
World-class stars and public figures began to give preference to sporty style. For example, Princess Diana, unknowingly, awakened a love of fitness trends in many Britons.
And the king of pop Michael Jackson and professional football player Joe Montana helped make Puma, LA Gear and Converse high-top sneakers a staple of 80s fashion.
During the warmer months, surfing clothes began to appear on the streets. Outfit makers Quiksilver, Gotcha, Maui & Sons and Lightning Bolt have promoted the sport as a lifestyle that is active, fun and carefree. Therefore, the designers quickly gained the trust of buyers.
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What did sports fashion turn into in the 90s?
In the new decade, a whole style direction was born, which is now called sports chic. Bright tight leggings are considered to be its key element. They were worn with massive sneakers, T-shirts, worn under dresses and skirts. Also, fashionistas from the 90s combined crop tops with sportswear that expose the belly, preferably with a piercing in the navel. And the guys preferred to wear jeans and baggy sweatshirts.
It was in the last decade of the 20th century that bomber jackets became widely known. Now they have become not only a piece of casual wear, but also a real symbol of cool American teenagers from high school. Everyone remembers how the same captain of the football team from the films, who usually meets a girl cheerleader, appears before the audience?
In addition, in the 90s, the public was sharply concerned about the deterioration of the environment around the world. Sports brands and their designers began to look for new solutions that would allow them to produce clothing with minimal harm to the environment and recycle used materials.
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No wonder They say that over time, trends from the past burst into the fashion industry again. Almost everything that the adherents of sports style liked in the 80s and 90s is now gaining the interest of buyers of the XXI century with renewed vigor. Bombers, sweatshirts, leggings, sneakers, sneakers and a suit made of eco-friendly materials - in such things you often meet people on the streets of a modern city. Except that colorful aerobics suits have sunk into oblivion, but they may return to store shelves in a couple of years.