Admiral (2008) with English Subtitles (Full)
Sasha Boyarskaya: if I throw everything on the run, then what will be behind the finish line?
If you know how to see people in context, not to read between the lines and carefully jump from line to line, then you absolutely surely sooner or later will be imbued with that energy and the force that comes from them. For me, Sasha Boyarskaya has always been a person-atmosphere, a person whom people have been watching for several years in the context of running, penetrating texts on social networks and pictures that have a soul.
And even if someone says that this longread turned out to be quite large, then ask yourself a question: is it big enough in the context of the marathon distance, all life and the scope of the Universe?
For us Sasha Bo is more than ex-editor of Afisha, Nike creative consultant, blogger and mom. First of all, she is a person whose history and development is very interesting to observe. Therefore, it does not matter when you put off everything to enjoy the interview, think about it, maybe your love story with running, Moscow and yourself will begin with it?
Photo: Valeria Shugurina, Championship
- In one, or perhaps not one of your interviews, you told that your relationship with running began when you were in London. The first running challenge was the San Francisco half marathon. How did you get involved in all this?
- At some point, my personal life brought me to London for several years. There was a lot of running around, but it never crossed my mind to join. But walking long distances - for example, walking a marathon distance for charitable purposes - seemed like a very good idea to me. And when the topic of marathons, running and distance came up in a conversation at the launch party for Nike's new sneakers, I talked about this experience. And then I was offered to switch from walking to running. I agreed for many reasons. Each time I remember different, but the important thing was that the Nike Women Half Marathon in San Francisco worked with the Foundation for the Study of Leukemia and Lymphoma Cancer, which my grandfather had. It seemed to me that this would help me to be closer to him - to start running in support, including this foundation, and to think that if I run, he will recover. I ran. The grandfather died two months later. My guess didn’t seem to help, but I understand that every run I went for these six months before his death was about him and for him in my head. This helped me to become closer to him, to overcome some kind of barrier with him, to have time to tell him before death how I love him. Running taught me to be with him and helped me find the right words before it was too late.
Photo: Valeria Shugurina, Championship
- How different are the running trends there (abroad) from ours? Where would you like to run if Moscow did not exist with all its parks, side streets and coffee shops for pit stops?
- I really like that running trends in Moscow and in modern timesthe world are the same, although the prerequisites for this are different. Moscow, in general, is a superfast and advanced city: if you drop a grain from scratch, the jungle will bloom right away. In America and Europe, this jungle has grown logically, year after year. There, running is so developed that among the runners there is its own diversity, diversity, you want different things and there are enough runners of all stripes and abilities who are interested in different things. And in our country, in fact, running is so underdeveloped that it is necessary to invent this different only in order to captivate a new group of people with running, so that one of them would stay running. I like to run where it is calm - where it is early morning, where there are few people, where there is good coffee and where it doesn't matter if I came in sweaty leggings or a smart dress. It is everywhere. I love routine and new places and routes. Consistency is good in that it does not require effort, and allows you to focus on the process; variety is good because it generates new ideas. If I hadn't been running in Moscow, I would have been running somewhere - somewhere where I would be.
Photo : Valeria Shugurina, Championship
- What is running for you: ritual, challenge, habit or state? Has your sense of running changed over time? How do you feel about this process for yourself now?
- Running is a part of my life. And that's all. Sometimes more, sometimes less important. Sometimes the priority shifts, sometimes it returns. I went through many phases of relationship with myself and my life and running too. It was hobby, salvation, problem solving, work, hobby, passion, habit. I suffered when I could not run; I suffered when I didn't want to run. Now I run when I feel like it; I know that I feel very good after a run, that I feel more whole, collected, filled. I am less anxious, I think better. The knowledge that running gives me this, that I never regret that I went out to run, gives me a reason to go out to run again and again.
- Did you manage to run right away? Running the right way, not feeling bad or tired? Or is it a quality that came due to the fact that jogging became a part of your life?
- It's almost impossible to start running perfectly right away. Ideally - so as not to get tired, not hurt, not blush. For example, the necessary muscles should appear and work in general. And the first weeks are the most difficult: all the time you want to run again and again, because euphoria, because opening, because that's how cool it is to run! And immediately the clogged periosteum and all the cases. To run, so as not to get tired and to feel good, I began to succeed only recently - when I completely stopped looking at speed, numbers, time, and began to talk a lot while running. With a conversation while running, I can run a lot, because this is my speed, my comfort.
Photo: Valeria Shugurina, Championship
- As a child, were you an athletic child? All these sections, circles, obligationphysical education lessons three times a week - how was it with you?
- It's hard to say if I was a sports child. On the one hand, I was a very pale fragile girl with glasses with a bunch of books in my head, on the other, I loved skiing and was always the first to ski. I was invited to an athletics school to try my hand, but instead I had a high degree of myopia and a release from physical education. And goodbye to any sport - it was not on my horizon, in my environment. I worked at Afisha from 16 to 22 years old - and I remember exactly that sport, except for a little bike ride, was another planet, completely wild and uninteresting.
- This summer, your son participated in the children's race. What is important for you to convey to him or, rather, even what do you think running can bring up in him? Does your running example have any influence on him?
- Eric is still quite a toddler, he doesn't even speak plainly yet. How do I know what kind of influence I have on him at all - it will be possible in 20 years to start thinking about it. While I'm trying to find a balance between what is interesting for me to do with him, what is interesting for him to do and what is interesting for us to do together. It seemed to him that it was fun to run - although he was interested in someone else's balloon at the finish more than a medal. Nothing, I will remember that for other races. As for upbringing, it would be great if running was integrated into his life from childhood. It seems to me that this is a healthy habit, also as something to rely on in difficult life situations.
Photo: Valeria Shugurina, Championship
Photo: Valeria Shugurin, Championship
- For many, running is primarily about health, many people start running in order to become aesthetically pleasing outwardly and stronger, more enduring internally. What skills do you think running helped develop in you? For you, is it more about internal or external strength?
- For me, running has very little to do with external. We evaluate ourselves from our heads - if everything is in order there, then the external also seems beautiful. Or there is a positive desire to do something. A negative assessment of appearance does not usually lead to good. Running just helps to switch your head to start. I started to run and I had something that I was proud of. My body, my external one, turned out to be capable of some cool things, and I fell in love with him for that. But this is just an example. In general, running gives life another dimension, a parameter that does not replace everything else, but complements.
- How difficult was it for you to recover after the birth of your son? Can this be considered a new round in your running history? What has changed?
- I remember very well the first run after Eric was born: he was two months old, the first snow fell, and I ran three kilometers. It was much more difficult than running the first time. There were some thoughts in my head, expectations from myself,comparisons in the spirit of “but I ran 50 kilometers in the mountains, but now what?”. I also thought about Eric - this was the first time I was somehow so separated from him, and it was a new feeling. A round of running history - definitely. I do not expect that I will once again run ultra-marathons in the mountains, and the next morning without sleep I will run a marathon without a finish in the scorching sun. I just don't really want to. Not only the body and form and state have changed, but also the head, desires, goals, meanings, reasons. I ask myself why I am doing something. Before, I just jumped into adventures - now I do something with an understanding of why and where it will lead me. Even if these are adventures, they should be part of the whole picture, and not a moment now, but come what may. I'm not only responsible for myself - on every run. The process is even more important to me, these 15, 20, 30 minutes of jogging by themselves.
- Around this period, after all, cheerfulness appeared. Was it always so easy for you to get up in the morning, or was Eric influenced so much? Indeed, for many, getting up in the morning before a workout is a whole drama ...
- I love early morning. The morning is clear, bright, clean. I'm a morning person. I love the daytime. "Vivacity" is a project about what I was missing after the birth of my baby. A lot of things were missing at once - free time, new impressions, chatting on the run and over a cup of coffee, new acquaintances and places, regular running and some kind of business. It was logical to do such a running project. Getting up in the morning becomes easier if you know what awaits you. This one-time "positive experience" - doing it once is easier the second time.
- What about coffee? How did your love for this drink come about? Can you call yourself a coffee gourmet and immediately recommend a couple of places for the best drinks?
- I'm not a coffee gourmet. I have found for myself the taste of coffee that suits me - and I am looking for it. This coffee is a lighter roast, less bitter in taste than in most chain coffee shops. Not only taste is important to me, but also place. I really love “Man and Steamship”, cafe “Progress”, “Val Coffee”, “Espressium” and “Cooperative“ Black ”. To be honest, it's easier for me not to drink coffee than drinking coffee somewhere else, where I don't taste good. And I stopped taking cups with me - I only drink coffee in a cafe. This is most often either filter coffee or espresso.
It seems to me that coffee is a very open, inviting drink. A secular ritual, a custom, or something. An easy way to chat with someone or find yours. The first thing I do in a new city in Russia is looking for a cool coffee shop. They are in the regions, they always have Instagram. I go there, chat about coffee for five minutes, recognize "my friends" and ask: so, where is your delicious food, coworking, gallery, museum, beautiful? Usually advice hits the spot. The coffee shop has become the third place that Russia lacks. It's great.
Photo: Valery Shugurin, Championship
- Affiliation to the running community helps to break boundaries andfind friends? Tell us how you feel about stories like #bridgethegap, pasta parties, or sipping craft after a race. How many cool acquaintances with interesting people gave you these meetings?
- My life would be completely different if not for running. There is a personal aspect - internal changes. But there is a social story - running and the community linked together by Instagram. The power of hashtags is extraordinary when it is the inner story of a community, a community of people who themselves are looking for like-minded people. Snickerheads and graffiti artists from New York, DJs and poets from London, artists and designers from Paris, Copenhagen, Stockholm, Seoul, Tokyo, Belgrade - they wanted to run and hang out together, not discussing work, but being in their own environment. Creative runners who run marathons all over the world and then dance together in such a way that they forget themselves. This was my story too - a very important story of mine! I have found #BridgeTheGap mentors, friends, teachers and role models in the movement of running clubs and teams. And a lot of fun adventures. The hashtag adventure continues, and I'll probably join them again, but later, when I want to ride marathons around the world again.
Photo: Valeria Shugurina, Championship
- Many people say that the best training plans and books about running are Soviet textbooks for schools and universities, don't you agree? Do you read about running? If yes, tell us what books or maybe articles influenced you and your perception?
- Honestly - I haven't read Soviet running textbooks. No one. My best training plan lives in the NRC app - it adapts to my needs and takes into account every run. But I read a lot about running. My perception was greatly influenced by the biography of Ted Corbitt, and for me he is an absolute hero, my inner idol in running. I often think about him and his life when it's tough on the race. There are more and more books about running - a very important book recently published by the children's publishing house Samokat - it was written by runner writer El Beyrten, who writes columns for Runner's World. The book Run and Live is about a teenage girl who runs great and becomes a champion - it is worth reading for the quivering thoughts about running that she formulates. This is a book written by a writer who runs, not a jogger who writes - in running literature there is much more of the second, and I find it difficult to evaluate the literacy of these books. There are a few other running super magazines that I hold in awe, like Like The Wind . And Undo magazine - about my mind set, about me.
- If you could tell just one short story from your life, so that people understand why you chose running (or did he choose you?), what would you say?
- Running has become my medium. I am a writer who has not written a single book; while it is. I think running has become my way of expressing myself: I change and change.it is what I do in running for others. My projects, each of them, in running are reflections of what is happening to me and in my head. Running gave me the opportunity to live a fuller life, to share sincerely what I love, and - I believe in this - to make people around me happier.
- Sasha, please tell us about your beloved running project. Now brands are working not only with the active promotion of this or that product, but are thinking more about how to globally inspire their audience, to make them fall in love with the philosophy of their company. Did you have such a love with Nike? What campaigns, besides those in which you yourself took part, do you remember the most?
- My love for running would not have happened if it were not for Nike and a certain attitude, attitide, a little punk, a little strange, deep, versatile, greyhound, lively. Running in my life had it all at once, and it was because it was a story about running with people close to me in Nike Running. I know how critical people are of big brands and how brands are supposedly brainwashed. But I'm not afraid to sound pretentious, because it's sincere: in 2014, I got a tattoo in the form of the Swoosh, the Nike swoosh logo, where it usually happens on a T-shirt. I love how you can dynamically respond to your inner request in what I do at work. In 2012, I came up with an online community for girls called Rainbows & Unicorns Running Club with rainbows and unicorns - it was all about girls, mimosas at the finish line, the San Francisco women's marathon and the sheer joy of running.
There was a project “92 Days of Summer” - a summer Nike campaign that I did completely myself, from idea to implementation, with three photographers. The project “City for Running” - which we are doing now, with the city as an ideal running infrastructure, where any coffee shop becomes your running club, you just want to. Now we are launching an old dream of mine: a meditation run after. All this is an answer, including to my internal request, to my need for something. Communication, community, company for morning coffee, city exploration. It is important that there are always new requests inside, because I am changing. Getting stuck in one form and continuing to do the same thing year after year is a little scary. Consistency can be great if it's regular, but Nike isn't a static company. Nike is always two years ahead of everyone else. Well, or at least a year. And I am proud of it.
Photo: Valeria Shugurin, Championship
I rarely react for sports campaigns. Coming up with something new is difficult: there are two approaches, in general, either beat yourself or get high. Finding a new insight is a great success for an advertising agency. I am more moved by the message - in the Nike campaign “Made of ...”, simple videos Just Do it, the story of the blind runner Lena Fedoseeva. Goosebumps run from the Always “Like a girl” ad. The meaning is important - if it exists, and this is universalthe blessing that a hero close to me broadcasts - i'm sold!
- Many runners claim that everything starts with sneakers. What was your first run in? Do you have a large collection of sneakers at home? Tell us which models became your absolute favorites.
- My first sneakers were Nike Free - piercing blue, with orange laces, so beautiful that I put them on as soon as I picked them up and since then - more than seven years have passed - I have worn non-running shoes only a few times, not counting knee-deep snow or 40-degree heat. My first true love, and at first sight, I think is the Nike Frlyknit Racer - a running shoe for marathon runners that came out at the 2012 London Olympics. In the spring of 2013 at Paris and New York fashion weeks, it was the most photographed pair of shoes, which previously seemed unthinkable: running shoes at fashion weeks as the main object of street style? I haven't crawled out of them for more than three years; I had 8 or 9 pairs of different colors.
Then there was a period of throwing, when I started to run and dance a little less, and tried different models until Lunar Epic came out - love number two. I think they saved my run during pregnancy and pushed me out to run after. Now, for the first time, I started thinking about going from a relaxed five kilometers to a half marathon, or trying to run faster again - and I am moving from the soft Nike React to the fast Nike Pegasus Zoom Turbo . I don’t know yet if I’m ready for speed and training, but no one bothers me to just test both the sneakers and my capabilities.
Photo: Valeriya Shugurin, Championship
I am, of course, a marathon runner. I don't like to run to the limit, because in my life there is more than just running. If I give up everything to run, what will be behind the finish line, where everything else awaits me?