Quiksilver Country Collection: Inspired By Japan
Quiksilver: 50 Years on the Wave. From beach shop to global brand
Many have heard about the principle you want it to be good - do it yourself. So thought 50 years ago and Alan Green, a surfer from the Australian town of Torquay. Alan and his friends loved to ride the waves, but in the 60s there was no special equipment for surfers. They had to ride in ordinary shorts, which impeded movement, quickly got wet and became heavy and uncomfortable.
Then Alan Green borrowed $ 2,500 from his father and, together with a friend, began to change the idea of surfing clothes. Alan Green and John Lo decided to express their passion for the sport by making surfing more comfortable. They have developed
wetsuit and professional board shorts. By the way, it is the surfers who are involved in the popularity of sheep wool boots - ugg. They sewed and wore them to warm their feet after skating.
More than just shorts
In 1970, friends founded Quiksilver in a small garage near the ocean. They created the first board shorts as sculptors - they took the usual model, popular at that time, and removed everything unnecessary. Green and Law cut up some old shorts, removed heavy cotton, replaced the front laces with Velcro, shortened the length, removed traumatic details, and redesigned the cut so that the shorts did not hinder movement.
First board shorts
Surfer friends liked the innovative solution and soon the shorts spread all over the coast. Friends made board shorts and delivered them to shops on the beaches. The new shorts were sold like hotcakes, and I only had time to bring them to all surf shops, driving along the coast between skiing. It was a great time: made board shorts, sold, made more. Everything was much simpler than now - Alan Green recalled that time years later.
The first Quiksilver store
The elusive Quiksilver. Turning into gold
The name of the Quiksilver brand was invented by Alan's wife. She saw the word quicksilver in one novel. The word meant the transformation of something elusive, liquid and fluid into gold. The ancient alchemists in the book called this the transformation of base metals into gold. This context fit perfectly into the brand's philosophy. In order not to worry about copyright, it was decided to throw out one letter - this is how the Quiksilver brand appeared.
The first logo. The brand takes on a face
A white swan was originally chosen as the logo. Only a few years later, the designers took inspiration from Katsushiki Hokusai's painting The Great Wave off Kanagawa and transferred the famous wave against the backdrop of Mount Fuji to the logo. So the brand found a face that reflected the main passions of surfers - waves, freedom and serenity.
Painting by Katsushika Hokusai The Great Wave off Kaganawa and the Quiksilver logo
In a couple of years, the brand captured the whole of Australia and decided to enter the global market. In parallel with this, the company has already supported surfers. One of them, Jeff Hackman, offered to promote the brand in the United States and in 1976, together with Bobo McKnight, founded the Quiksilver American subsidiary. At first, they sold board shorts straight from their minivan, but soon Quiksilver took over the American market. In 1984, the brand also came to Europe, becoming a global one.
Ambassadors go to the spot
Due to the fact that the backbone of Quiksilver has always consisted of surfers, the brand easily guessed the needs of the audience and quickly gained recognition in professional environment. Its celebrity representatives played a significant role in promoting the brand. Quiksilver was eager to support the surfing stars, who shared their growing popularity with the brand.
In 1978, Quiksilver sponsored surfers Wayne Bartholomew and Bruce Raymond. Wayne became world champion the same year. 10 years later, the brand signed a million dollar sponsorship deal with surfer Tom Carroll. An industry-record contract made Carroll the first millionaire surfer. Surfer Kelly Slater joined Quiksilver in 1990. Kelly later won 11 world championships and is still associated with Quiksilver for many fans of waves and seething spots.
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Board shorts get brighter
Brand creators always they were sensitive not only to practicality, but also to the appearance of equipment, following the fashion trends of their time. It was due to the combination of style and practicality that the brand was able to become truly legendary. After entering the American market, the brand launched the Quiksilver Echo Beach line. A bold and vibrant color craze spawned by glam punk bands like Talking Heads. Quiksilver garments with radical prints and overly vibrant colors are now being worn by Newport party people. Their motto is If you can't Rock'n Roll don't fucken come! became the quintessence of Quiksilver's signature style, reflecting the reckless and carefree surfing spirit. This era has spawned some of Quiksilver's most recognizable models.
Echo Beach Star is one of the most recognizable models in the collection. They gained their fame after the release of Kelly Slater's film In Black And White. They can now be purchased in the same design.
Echo Beach Che was the legendary freesurfer model of the 80scker. It was then that surfers became real trendsetters. Rock 'n' roll echoes and classic cut, hydrophobic material and arched shape combine retro style and modern performance.
Quiksilver will release a few more capsules by the end of the year with a reference to the story.
More to come
The nineties for the company passed under the auspices of the continuous expansion of the company and expansion into various sports areas. In 1990, Quiksilver launched a subsidiary brand Roxy, which produces women's surfing clothing. From the very beginning, the subsidiary brand gained popularity. In 1996, the company began to make clothes for winter sports, in 1997, it bought a snowboard manufacturer, Mervin. This rapid development allows Quiksilver Inc. in 1998 to enter the New York Stock Exchange. In 2000, Quiksilver signed a contract with skateboarding legend Tony Hawk, together they created the Hawk clothing brand. In 2004, the company buys out DC Shoes, a legendary for fans of extreme sports.
In addition to creating new brands and sponsoring athletes, Quiksilver organizes numerous competitions and events, and makes films under its auspices. In 2005, the company opened a charitable foundation that supports the environment, education, health care and youth projects. In 2006, the book Mountains and Waves, The History of Quiksilver, was published, in which you can see a look at the development of the brand from the inside.
Today the global company is renamed Boardriders, but the Quiksilver brand remained inside, and with it, a large sports corporation entered and other brands: Roxy, DC Shoes, Element, Von Zipper, RVCA, XCEL and Billabong.
This year Quiksilver celebrates its 50th anniversary and in honor of this, the brand has released a limited collection 50 Years of Adventure , which is already available in stores.
Throughout the year, the brand will remember its iconic models associated with important dates in the history of surfing, skateboarding and snowboarding in selected capsule collections.