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Moscow Marathon and ASICS: Traditions, Technologies and Moving Forward

On September 22, a press conference was held at the Japanese Embassy in Moscow dedicated to the beginning of the partnership of the famous world brand ASICS with the Moscow Marathon as a general sports sponsor, as well as the presentation of a new collection of running shoes series FlyteFoam . The CEO of ASICS Russia Gleb Lebedev told how this collaboration came about.

Moscow Marathon and ASICS: Traditions, Technologies and Moving Forward


The partnership between us and the Moscow marathon began seven months ago. From the very beginning, we had an understanding of how our joint work should develop. I have heard a lot about the Moscow Marathon, this is a very important event that takes place every year. The whole spirit of our company is in the desire to improve and strive for maximum results. The Moscow Marathon attracts a lot of people, and we are pleased that now we have become a part of this event.

Date of the marathon: September 23. The Promsvyazbank Moscow Marathon route runs through the center of the capital: along the embankments of the Moskva River, past Moscow City, along the Garden Ring, across the Crimean Bridge, Boulevard Ring and Tverskaya Street, along Teatralny Proezd and under the walls of the Kremlin.

Our brand - it is tradition, technology and constant movement forward. A marathon is a constant painstaking work that is reflected in our sneakers. Running is undoubtedly our key sport, where the mass of developments allows our runners to achieve maximum results, which we will definitely demonstrate at the Moscow Marathon. I am sure that most of the participants will run in ASICS sneakers, - the Championship correspondent reports Lebedev.

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