Maradona vs Dolce & Gabbana: the victory remained with the ex-footballer
Collaborations between fashion brands and famous athletes have long been part of big business. Using a well-known name to create clothing, footwear or cosmetics can increase a company's profits by several dozen times. However, if you decide to take advantage of the popularity of athletes without their permission, then the next couple of years will have to be spent in court proceedings. This situation arose between the fashion house Dolce & Gabbana and former footballer Diego Maradona.
Why did Maradona sue Dolce & Gabbana?
Diego Maradona sued Dolce & Gabbana for using named after him at the 2016 Naples fashion show. One of the models appeared on the catwalk wearing a T-shirt in Napoli colors with number 10 and the name of Maradona. The clothes were decorated with many crystals. According to the football player's lawyer Ulysses Korea, the design was made without Maradona's consent and without discussion with him.
The fashion house used the name Diego for a reason in the collection. Maradona played for the local club Napoli from 1984 to 1991, and for many fans from this place he remains a legendary footballer.
Dolce & Gabbana founders Domenico Dolce and Stefano Gabbana spoke out about the lawsuit. Gabbana said:
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The outcome of the trial between a football player and a fashion house
The trial dragged on for three years. The day before yesterday, a decision was finally made: the Milan court sided with the Argentine footballer. And now Dolce & Gabbana will have to pay Maradona € 83 thousand for the illegal use of his name. € 70 thousand will go to the footballer himself, and € 13 thousand will go to pay his lawyer. The verdict was not influenced by either Domenico Dolce and Stefano Gabbana's apologies to Diego, or a bouquet of flowers sent to him personally.
In court, the fashion house was accused of trying to profit from someone else's fame. Maradona's name is synonymous with football excellence, and third parties cannot use it without the consent of the owner - this is how Paola Gandolfi explained his decision.
Diego initially demanded compensation in the amount of € 1 million. The court significantly reduced the amount of damages due to for the fact that a clothing line with the name of Maradona was never launched. Hence, commercial profityes it was not received. In his instagram, Maradona wrote that justice was done.