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In style: 7 sensational collaborations of sports brands
At present, it is almost impossible to surprise potential buyers with the next sneakers or sweatshirt released by a sports brand in conjunction with the stars. Indeed, most often the main goal of such cooperation is hype and obtaining financial benefits. However, there are legendary and truly stylish collaborations, for which even today queues line up. Several timeless lines of clothing and footwear are in our selection.
Raf Simons x adidas Originals Ozweego
A combination of classic and minimalism.
The collaboration between the Belgian designer Raf Simons and the adidas sports concern began in 2013. Since then, every year under the adidas by Raf Simons brand, a large number of redesigned silhouettes have been released, reflecting the synthesis of some of the most notable names in the fashion world.
Minimalism is the main distinguishing feature of Simons' work. The designer's collections are inspired by niche subcultures and their aesthetics. All of this is reflected in the collaboration with adidas Originals. The first release consisted of reimagined silhouettes of Ozweego and Terrex. Blending some '90s elements with new colors and treatments has created a futuristic look that shows Raf Simons' unique style.
Kanye West x adidas Originals YEEZY Boost 750
Home great friendship between the rapper and the sports brand.
Collaboration rapper with a German sports brand began in 2013, and the first joint collection came out two years later. The highlight of the collaboration is the adidas Originals Yeezy Boost 750, released in gray. She laid the foundation for long-term cooperation. After such a successful debut, new sneakers from Kanye West began to come out regularly, and almost every Yeezy model is causing a stir among fans.
Nike x Stranger Things
For fans of the series and Dedicated to pyromaniacs.
Summer 2019- First, the Nike brand has presented a collaboration with the acclaimed TV series Stranger Things. The designers were inspired by Hawkins High School's signature colors of red, white and green. This is the color scheme for the Classic Cortez, Blazer Mid and Air Tailwind 79.
The tiger stripe - the school symbol - is located on the side of the sneakers, and the series logo and Nike Swoosh are depicted on the back. However, to see them, you need to set fire to the suede fabric.
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Along with your purchases, you will receive the newspaper for the Hawkins town where the events of the series unfold. Such is the love for detail.
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Nike x AIR JORDAN I
The devil on the basketball court.
The iconic AIR JORDAN I basketball shoe in red and black is an absolute breakthrough in sportswear and was born in the 1980s when the world was just getting to know Michael Jordan. the athlete himself did not immediately agree to cooperate with Nike and even stated that he would not wear these devilish colors !. Despite this, Phil Knight managed to sign a contract with a basketball player, and in the 1985 season Jordan entered the court in the devilish AIR JORDAN I.
The shoe features a large Nike swoosh and a new Wings logo on the sides, and features Nike Air technology in the heel for better cushioning.
Kendrick Lamar x Nike Cortez K ung-Fu
Sneakers and rap go hand in hand.
In August 2017, Kendrick Lamar began a partnership with Nike. The model is made in red and white colors, with black laces and Don’t trip inscription - Don't trip. The sneakers are adorned with hieroglyphs that have two meanings: The One Who Should Have Died and Damn - damn it. By the way, Kendrick's album is also called. The release of this collection caused a lot of excitement.
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A $ AP Rocky x Jeremy Scott adidas wings 2.0
Street grunge with American flag
In 2013, a limited edition Jeremy Scott х A $ AP Rocky was released. The rapper can be safely called a trend setter not only in music, but also in the fan industry. His knack for combining haute couture and street grunge leaves no one indifferent.
The collaboration was inspired by fashion designer Jeremy Scott from A $ AP Rocky's debut album, which featured a black and white American flag on the cover. The rapper, as a true fan of Wings sneakers, has added his own design details. The model has become completely black, and small elements stand out due to various textures, materials and embroidery. As in the previous series, the limited edition Wings features stars on the left boot and stripes on the right, which together form the American flag.
Oxxxymiron x Reebok
All my life on the road.
In 2017, the second capsule collection of hip-hop artist Oxxxymiron was released. It included only four items: a T-shirt, a sweatshirt, sweatpants and sneakers. On things there are the artist's logo and the inscription Whole Life On The Road - All life on the way - a kind of artist manifesto. That is why the phrase is filled with a bright yellow stripe, symbolizing road markings on the asphalt.
The favorite model of Oxxxymiron's Club Champions sneakers has also been changed. They are made of gray suede with a black sole. The artist and Reebok Classic logos flaunt in languages, the artist's autograph on the insoles, and the collection slogan on the heels.