Evgenia Medvedeva launched an online store. What a skater's merch looks like
On December 17, the two-time world figure skating champion and Olympic medalist Evgenia Medvedeva announced the launch of her own online store. Already now, you can buy the sportswoman's official merchandise in it and get it anywhere in the world. We tell how the girl came up with the idea of creating a brand, what was included in the first collection and how much things cost from a famous figure skater.
The idea of creating a brand and the concept of Evgenia Medvedeva's store
As Evgenia admitted on her Instagram , she wanted to start her own store for a long time. Finally, the girl's plans came true: the creation of the brand was timed to coincide with the upcoming New Year.
Now everyone can buy clothes and accessories from the famous figure skater on the site of the store Evgenia Medvedeva . It is currently available in three languages: Russian, English and Japanese. But, according to Medvedeva, delivery will be carried out to absolutely any country without restrictions.
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What was included in the skater's first collection?
The figure skater's debut collection turned out to be very small. It includes T-shirts, hoodies, phone cases, a change bag, a pop-socket, pens, a diary, a water bottle and passport covers. Each of the items is presented in white or blue. Eugene herself is depicted on clothes and accessories in various looks: in a bright blue dress for the short program 2016-17, in a Milky Way suit for the Olympic season and in a black dress for a free performance last year.
Bye that the assortment of the store is really small. And the design of things is clearly aimed at a narrow audience - at the female fans of Medvedeva. It is unpretentious, partly puppet, autographed by a figure skating star. However, the athlete said that new products will appear on the site soon.
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How much do Evgenia Medvedeva's items cost?
If we talk about the cost of items presented in the store, then , in our opinion, the skater's collection came out not cheap. Although, of course, depending on what to compare with: the official merchandise of football players is much more expensive. So how much will Medvedeva's clothes cost?
Price: 1400 rubles.
Price: 3500 rubles.
Phone case and popsocket
Price: 800 and 390 rubles.
Change bag and water bottle
Price: 890 and 1200 rubles.
Diary and pen
Price: 1500 and 250 rubles.
Price: 900 rubles.
Creating your own brands among athletes is not uncommon. But for branded clothing to be truly in demand among customers, it takes a lot of effort. We hope that the launch of Evgenia's store is just the beginning of her activity in the fashion industry, and more will follow.