15 Best Eco Friendly Brands | Sustainable Fashion
Eco-friendly: how and why sports brands care about the environment
In the modern world, concern for the environment has turned from a human initiative into a positive trend. Now the barista in the coffee shop will look at you with a smile and approval if you ask to pour a drink into the reusable glass you brought with you. And friends will probably want to know where you bought these sneakers if you say they are made from recycled plastic. Big sports brands also try to be as green as possible and come up with various initiatives.
Why do sports brands care about the environment?
They do this for the same reason that they should take such initiative, in in general, every person. Negative changes have been observed on our planet for several years: the water in the seas and oceans becomes dirtier, animals die because fragments of plastic cans enter their stomachs, the climate changes due to emissions into the atmosphere and leads to natural disasters. All this happens due to the fact that people exploit the resources of our planet for the sake of production and forget that we can hardly survive without a stable and clean environment.
Therefore, sports (and not only) companies They are trying hard to move away from the once toxic production. After all, as they say, if you want to change the world - start with yourself. The simplest thing one person can do to help the environment is to abandon the use of plastic trinkets in favor of reusable items. After all, it is this material that decomposes with great difficulty and negatively affects the earth's surface, waterways and air. Big brands, in turn, are looking to recycle existing waste, thereby preventing plastic pollution, and move on to create biodegradable products. Here's how they do it.
Nike turns old shoes into playable lining
This company has proven from year to year that it is a leader in innovative manufacturing. It has long been known that Nike can easily sew plastic soccer jerseys. Spartak and Zenit clubs perform in such equipment, which is not inferior in quality to those made of polyester. But the American concern also has more interesting projects.
For example, the Reuse- A-Shoe was launched back in the 90s. Its essence lies in the fact that in many countries of the world there are points where you can return worn out sports shoes instead of just throwing them away. The Nike Grind high-quality material technology, which is used in 71% of all shoes and equipment of the brand, will allow you to recycle your old sneakers and create a new playground from them.
You can also join the care of the planet in Moscow. Lectures are regularly held at Nike Box MSK in Gorky Parkand dedicated to ecology and its connection with sports. By the way, the space itself is completely made of glass and light metal structures. The pavilion uses much less electricity than conventional buildings because it receives natural sunlight.
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Adidas cleans the ocean with its own hands together with Parley
The company has long since begun to change the usual production system. By using FORMOTION technology and redesigning the outsole of running shoes, adidas has reduced waste by 50% and reduced toxic emissions by using less glue. The brand also dyes fabrics without using water and using less energy.
The most radical step in the fight for the environment was the cooperation of the German concern with the Parley for the Oceans project. Their collaborations are made from plastic waste collected from beaches and coastal areas. And in November 2015, adidas workers went to Parley Ocean School in the Maldives to listen to lectures on ecology, personally study the wealth of the underwater world, clean it of garbage and carry bags of waste to special barges with their own hands. Reminds of a school cleanup, only on a more global scale.
Picture Organic sells corn helmets
The French brand was created by three friends united by their love of snowboarding and a responsible attitude towards nature. The guys began to make clothes that are 100% organic, recycled materials and production waste.
In 2015, a company with an extremely motivating name was able to surprise customers even more. Picture Organic has released the first ever snowboard helmet made from sustainable materials. Its shell is made of polylactide based on ordinary corn. And the headgear lining is nothing more than recycled car dashboards. Don't worry, these gear protects the riders' heads as well as any other.
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Patagonia repairs clothes and creates daring advertising campaigns
The brand of eco-clothes for outdoor activities has been selling since the 90s things made from plastic bottles and recyclable materials. They recently developed a wetsuit made from plants. The main focus of Patagonia production is on clothing recycling. Despite the fact that any brand wants to increase sales, this company does its best to ensure that customers wear their product for as long as possible and repair it rather than buying a new one. On the Worn Wear site, users can get an answer to any question about clothing repair from an American brand.
Sometimes Patagonia uses creative solutions to get people's attention. For example, on Black Friday 2011, the brand ran an ad on the pages of The New York Times that said Don't Buy This Jacket. The concern promised the newspaper readers to restore their old products and urged not to buy unnecessary items even during discounts.
Eco-advertising of the Patagonia brand, published in The NY Times on November 25, 2011
Patagonia is an environmental activist. The company's website has a section where any user will find information of interest to him about environmental projects in which he can take part.
In 2017, the brand did not remain indifferent to the decision of Donald Trump. Then the President of the United States reduced the territory of two reserves, Bears Ears and Grand Staircase-Escalante by almost two million acres. Employees of the company published a provocative post with the words President stole your land. You were deceived and brought to the attention of the public.
Patagonia Eco-Friendly Advertising
Billabong and Quiksilver recycle plastic and old skateboards
Environmental initiatives have come to surfing thanks to Billabong's efforts. In 2007, the brand was the first to siphon off plastic bottles from the ocean to create rider shorts. The company now guarantees that absolutely all new models for water sports are made from PET containers.
The friendly company Quiksilver decided to keep up and in 2013 presented to the public a collaboration with the Spanish brand Vuerich. They used old, unwanted skateboards to hand-make the limited edition The Griffin sunglasses out of them. Today Quiksilver has partnered with Repreve to create sustainable products.