Dmitry Busurkin: business is sport
Competitive spirit, competition, incentive to get better, overcome obstacles and achieve new stunning results - something without which sport would hardly have been able to exist. However, let's look at these same concepts from a different angle: aren't they just as dominant in business? Precisely because sport and business overlap in many ways at the level of basic values, today many large companies have begun to invest in various sports areas and help sports become closer and more accessible.
One of these companies is the popular car brand Datsun. They really turned to what is accessible to everyone, but nevertheless makes it possible to get better - to street workout. The championship met with the director of Datsun in Russia Dmitry Busurkin and talked about the ideology of the workout and the concept of the author's project Datsun picnic.
- Dmitry, why do you think such large companies are now , how is yours, are you interested in investing in sports?
- In fact, it’s hard for me to talk about everyone, because everyone has their own motivation. But if we talk about ours, the choice in favor of the workout turned out to be very simple. When we looked at what is happening around in the world of sports and the automotive business, and analyzed the philosophy of our brand, it seemed to us that Datsun and workout are areas that pursue the same values. That is, when we launched the brand, for us it was and is still characterized by three words: dream, access & trust (dream, accessibility and trust). This meant that we offer the client a Japanese brand at an affordable price, which possesses such attributes as modern technology and reliability, and allows a person to take a step towards a dream, while not spending a lot of money. In our opinion, the Wokraut pursues approximately the same values. This is a sport that does not require any financial investment, the purchase of an expensive ticket to a fitness center, a trainer. Desire is important here: you need to start and improve yourself, your physical condition with each step, and positively influence those around you. That is why, when we looked at what was happening, we considered that workout is probably the ideal direction in sports that intersects with the values of our company.
- How long ago did the idea of the Datsun picnic project originate? How it all began?
- Honestly, the idea was born quite recently. We are currently hosting a large annual regional event, the so-called road show - these are family days in ten major cities of Russia, when we arrange a family holiday for our clients and potential clients. We invite everyone who is interested there, we introduce them to our brand, with its valuablewith cars. And at one point we began to think what else we could bring to the event this year specifically, we began to think about sports topics. And after these very brainstorming sessions and reflections, we came to the conclusion that workout is an ideal direction, which, among other things, can be introduced into these road shows.
- Please tell us more about Datsun picnic project concept. As far as we know, this is not only a family holiday dedicated to workout, but also a competition in which the prize is the construction of a good sports ground in the winner's city?
- Yes! We believe that, for our part, we bear a certain responsibility and can positively influence the passion for sports of our potential customers. The Datsun picnic project covers 10 Russian cities: Krasnodar, Nizhny Novgorod, Yekaterinburg, Izhevsk, Naberezhnye Chelny, Ufa, Orenburg, Samara, Volgograd and Rostov-on-Don. The idea is for the cities to compete with each other, and the winner will receive, as you correctly noted, a good, high-quality workout area in his city.
In fact, sport always means competitive moments. In any case, when we go in for sports, then we either compete with someone when it comes to game types, or we compete with ourselves, we try to improve the result. Therefore, the spirit of competition and competition is logically built into the concept of the Datsun picnic.
- What does a participant need to do to win?
- Two videos will be published on the official website, which will tell the participants what to do. There is a general task: in a minute you need to correctly do a certain set of exercises and record them on video, and then post them on social networks. There will be a special vote and jury selection. These are the basic rules of the competition.
Video announcement of the competition.
- How did you manage to assemble a team of guys who are engaged in workout and involve them in the project?
- The fact is that now the topic of workout is quite popular and is actively developing in Russia. We have analyzed what is happening in various communities dedicated to workout and reached out to the ideologists of this direction. After discussing ideas with them, it seemed to us all that the project is very interesting and is so-called Win-Win, that is, a winning one for both parties.
Now, indeed, there are a lot of communities that not only go in for sports, but also promote its philosophy in social networks in every possible way, that is, gather followers around them. Not only do they do it themselves, but also share their experience - it's great!
- Dmitry, what place does not only workout, but sport in general occupy in your life?
- Of course, I cannot say that I am a professional athlete. But actually for me cnOrt is an opportunity, let's say, to switch from an interesting job that I have to physical exercises and, figuratively speaking, to clear my head, think about something else, and rearrange my thoughts. After going to the gym, in any case, you feel refreshed or something. In my opinion, sport is an opportunity to qualitatively improve your life. Making some small overcoming of ourselves, our laziness, regularly devoting time to sports, we make our life brighter and more interesting.
- Sports spirit - is it also present in business?
- Of course! If you have no interest in achieving certain results (which, in principle, is the goal of sports), then business becomes uninteresting. In my opinion, business can be called a sport!
- And finally: what would you wish a person who decided to join a workout?
- Returning to the Datsun philosophy and the workout philosophy, I would say that you need to take the first step. It is very important to take this step, followed by the second, third, and so on. And try to improve your life without fear of anything. It's important to do - take it and do it!