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A drop in the bucket: how sports brands are fighting for the environment
Environmental trends in fashion are becoming more sustainable every year. The mass market releases capsule collections, and models in dresses made from trash bags or soda caps appear on the catwalks. But who said sportswear can't be sustainable? We tell you about the most sustainable brands and their projects.
Nike and innovative developments
The famous sports brand has long been open about its contribution to environmental protection, urging everyone to support innovative technologies.
Nike's two most sustainable designs: Flyknit and Nike Grind. Each of their millimeters is verified to the last stitch. This not only significantly reduced the amount of waste released into the environment, but also created the lightest, most durable and most comfortable shoe in the history of the brand. Thanks to the Nike Grind idea, the company releases new versions of older models, constantly improving the materials used and increasing their functionality.
Photo: instagram. com / nikesportswear /
In addition, the packaging for the product you purchase will be made from recycled materials. And old collections will be recycled into sports equipment.
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Adidas and the World Ocean
Several years ago, a world famous company released shoes that helped prevent pollution of the Earth's water surface. A pair of sneakers made from plastic waste found in the ocean.
To begin with, the producers decided to use coastal debris and fishing nets raised from the bottom as a material. One of the collections was made from just such poaching nets, in which hundreds of sea inhabitants died. But the most original idea is a memory technology that will allow shoes to preserve the marine scent.
Representatives of adidas said that sales of shoes made of ocean plastic in 2017 reached the millionth mark, and in this they are determined to achieve an even more grandiose number of sales .
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Run for the oceans
Another adidas environmental protection project is Run for the oceans. In June 2018, about 1 million people ran more than a total of 12 million kilometers to protect the world's oceans and raised a million dollars for Parley Ocean School youth educational initiatives. Last year's project is complete, but it is more than a movement. And it's never too late to be a part of it. You can get creativeapproach, rally people around you, and launch your own fundraiser to keep the movement going.
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Vans and forest protection
In collection Vans also has footwear designed to protect the environment. Recycled cork sneakers allow the skin to breathe but still provide good thermal insulation. The material for the Cork Prelow model is sourced from the Mediterranean coast, which is environmentally friendly, as the bark is carefully and carefully removed during the hot months, when it leaves the trunk. You don't have to cut down forests for this.
Although the model has already been discontinued, you still have a chance to find some options on the Internet.
Reebok and corn
Last year, Reebok caught up with the competition and also offered customers its first eco -shoes. The NPC UK Cotton + Corn sneaker has a sole made from recycled corn. The upper is made from 100% cotton and the insole is made from castor soybean oil.
Manufacturers say customers won't notice the difference between a regular and an eco-pair of the brand's sneakers.
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Take small steps
Also want to contribute to the protection of the environment, but don't know how? Easy. You can do this every time you go grocery shopping. Most buyers have long been in the habit of weighing each type of fruit in a separate bag. If you think about it, the actual use of the bag is only 12 minutes, but tons of plastic in landfills do not completely decompose (one small bag lives longer than a person - up to 100 years, and then turns into an immortal microplastic).
From December 14, Zero Waste Shop in the LavkaLavka and OrganicMarket stores launched the #Fruzhba (fruit friendship) campaign and show customers how to make fruit friends. The recipe is simple: first we weigh the tangerines, putting them on the scales without cellophane, then bananas and, for example, pineapple. We put fruits in one bag, stick price tags on it and go to the checkout. Don't worry about sidelong glances from store employees. On the contrary, serving such customers, they tend tostill smile and often share the idea of fighting to preserve ecology and the environment.
Put fruits in one bag and support the action with photos on social networks using the hashtags #Fruzhba #MyPacketFriendship #Friendship. You know that this is a small step for a person, but a huge one for all of humanity.